@Sev, interesting observations, especially regarding HD, I agree HD seem to be sold as a lifestyle statement, but i don't think Ducati are in that league yet. I like to think I didn't buy my Multi as a lifestyle choice but who knows these days with all the psychology thats being used in sales now.
It was mentioned earlier that the HD accessories brochure was like a telephone book. The Ducati one is exactly the same. With shite just like this.........
I agree ET, I think Ducati are trying to get up there with HD as regards the crap their pushing, but my local HD dealer seems to have more lifestyle crap for sale than my local Ducati dealer.
Ducati are getting there. They are starting to promote accessories more and more in the dealerships. They've got a way to catch up but that's the way they are heading.