I have no interest in the adverts, I go on forums to take part in discussions, not to embark on a shopping frenzy. And now I'm getting a message at the top of every bloody page saying the 'system' has detected that I am using an adblocker. Bloody right I'm using an adblocker, the adverts annoy me.
Ads can be paid for on the basis of click-throughs or views. Views are when you are presented with it whether you click or not.
I can't remember a time when i havn't been using Adblocker and it's sister Pop up addon. So never have seen any adds lol.