So, I am struggling with this. So Puma think that it will boost sales if a bankrupt in court for further dishonesty, is associated with their brand. Do people really think that I must rush out and buy Puma sportswear because it is associated with a bankrupt? In my enforced early retirement, I am starting to understand why I never made any money. I would pay him NOT to wear anything associated with Puma! Unless Nike paid him to wear it, on the basis of, "Look, this is what losers wear!"
Perry, in a roundabout way you've hit the nail on the head. Big brands have been battling away trying to get as many so-called celebs as possible to wear their branded masks for months now, and people still hold Boris B in great respect despite his financial issues. In some ways it makes him attractive to celeb admiring morons as a type of Anti-hero. Nasher.
I'm naive! I didn't get that branded face mask were the new thing! I'll look into if I can get a Stroud Brewery one!
