As the song goes.... A majority of TV ads that I see over use the word 'Perfect'. We all like Ducatis here, but I doubt that anyone would describe them as perfect, even. Are highly paid ad execs so narrow minded and devoid of new ideas that they can only use one word?
I do enjoy ringing up, for example, an insurance call centre. Them "What is your name?" Me "final edition" Them "Perfect. What is your address?" Me "You already have it" Them "Perfect" And so on..