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The Ducati Scrambler Returns For 2015

Discussion in 'Front Page Articles' started by mattmccabebrown, Jun 9, 2014.

  1. Remembered in the hearts of motorcyclists

    Ducati gave its Bologna factory employees a surprise treat as they arrived for work on Monday, 9 June, with a private viewing of the prototype Scrambler intended for launch in 2015. Setting a characteristic ambience for the new model, workers arrived to discover music and a beach atmosphere with surfboards, street food and a big yellow container in which they were able view the new model undercover.
    Following many years of rumour and speculation around the project, Ducati’s creative internal stunt at the Italian manufacturer’s headquarters stylishly confirms the existence of the Ducati Scrambler with the added promise that it will be available from early 2015 onwards.
    Ducati’s decision to announce the arrival of the new model to its employees first, underlines the appreciation it has of its workforce, regarding it as the beating heart of the company. With them, project personnel are creating an entire world around the Scrambler with, as their impromptu beach suggested, a lifestyle of fun, creativity and free expression.
    While the new Scrambler is created from the same core values that contributed to an important period of the company’s history during the 60s and 70s, it seems set to reinterpret the original model in an entirely up-to-date way. Confirmation of the Scrambler will undoubtedly delight the thousands of fans who have been dreaming of such a project for many years.
    Non-conformist, accessible and essential, the new Ducati Scrambler is said to represent the perfect combination of the traditional and contemporary, while returning to the pure essence of motorcycling – two wheels, wide handlebars, a simple engine and a lot of fun.
    As yet no official images have been released and none of the lucky Ducati employees were allowed to take photos inside the big yellow viewing container, but Ducati confirms the new Scrambler will finally break cover this autumn and become available from early 2015 in Ducati Stores worldwide.
    Those hungry for more information and who wish to follow the fascinating journey through the development of the project can do so on the dedicated website scramblerducati or gather content via the #scramblerducati hashtag.


    Read the whole post here.
     
  2. Is it just me, or do other people also find the subdivision of leisure motorcycling into smaller and smaller niches a we bit annoying? Viz MV, with their Brutale, Rivale and Dragster naked bikes.

    Is there still no call for a sports tourer which is more sports than tourer, looks sexy and is comfortable for a day in the saddle, so that you can actually use it for long trips? Yes, yes, I know: there is the Multistrada. But can't they also divide this niche into something else, rather than just make bikes for short trips hooning around (Streetfighter, Hypermotard, Scrambler, Diavel etc)?

    For me the Multi fails in the sexy stakes and I don't want sit-up and beg. But I'd also quite like not totally bent in two with all the weight on my wrists - just some of it. Would I want to set off across Europe, or just the other side of France on the aforementioned bikes? Not really.

    The Paso range were comfy, sporty (not racetrack sporty) and practical and great fun. Give me that with a 4 valve engine and perhaps a little less weight and sign me up.

    I'm just crying in the wilderness, aren't I?
     
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