The Scrambler is finally revealed in Germany At the end of the first day of Intermot 2014 – the International Motorcycle Fair being held in Cologne (Germany) from 30 September to 6 October –Ducati finally unveiled one of the most eagerly awaited new bikes to go on show there; the Ducati Scrambler brand immediately became the focus of media and public attention, and the undisputed star of this key German fair. Re-proposing the yellow containers that characterised the original, highly creative launch phase, Ducati set up a Ducati Scrambler brand-dedicated space in the exhibition area of its Intermot 2014 stand. This symbolic opening-up of a “new world” at the end of the press-dedicated day involved both public and media in an original presentation that was fully in keeping with the language and style of this exciting new concept. Claudio Domenicali, CEO of Ducati Motor Holding, “This year Intermot is especially meaningful for Ducati. Ducati continues to grow steadily as it has done for several years now. The last 12 months confirm this positive trend with a growth over 5% compared to the previous ones, a new sales record. I’m also particularly proud to be celebrating, here at Intermot, Ducati’s historic win in the German Superbike Championship where the performance of the 1199 Panigale R has allowed us to take both the Constructors and Riders title – thanks to the prowess of Xavi Fores and Max Neukirchner.” Cristiano Silei, Vice President of Sales and Marketing “Presenting the new Ducati Scrambler brand means for us opening the doors to an entirely new, fascinating, and absolutely contemporary world. We have reinterpreted an iconic motorcycle, part of our history for more than 50 years, in a fully modern way, designing and building the Ducati Scrambler as if we’d never stopped making it. The four bikes of the Ducati Scrambler family represent starting points on a path to personalisation that will make every single Ducati Scrambler a unique, free-spirited bike as individual as the person riding it.” The waiting is finally over. The Ducati Scrambler is finally out of the yellow container that has so jealously guarded it over the last few months and is now – after the previews granted to employees and Ducatisti at World Ducati Week 2014 – officially ready. This is more than just a new bike: it’s a whole new world, one that expresses itself via a range of options and versions that provide a starting point for satisfying the different needs and wants of individual motorcyclists. The Ducati Scrambler is a contemporary bike that expresses the pure essence of motorcycling. Tried and tested materials such as the aluminium of the rear swingarm and engine covers and the steel of the teardrop tank and frame are combined with new-generation components such as front and rear LED lighting and LCD instruments. Wide handlebars and a long seat provide a comfortable, relaxed riding position and, together with the low weight, low centre of gravity and slightly knobby tyres, ensure pure riding fun whatever the situation. “Post-heritage” design gives a contemporary take on the iconic bike built by Ducati back in the 60s and 70s. This Ducati Scrambler, though, is no retro bike: it is, rather, intended to be just how the legendary Bologna-built motorcycle would be today if Ducati had never stopped building it. Which version? The Icon version, in yellow and red, is joined by three others – Urban Enduro, Full Throttle and Classic - each offering its own style and performance-related interpretation of the Scrambler spirit. The Urban Enduro, with its “Wild Green” paintjob, is for enduro style enthusiasts and ready to switch from city streets to country backroads in an instant. The Full Throttle is for riders enthralled by the flat-track racing world who have a penchant for pushing things to the limit. And theClassic is for devotees to details and a 1970s look who want the uncompromising riding pleasure and comfort of a modern-day bike. The headlamp, together with the tank, forms a key part of the Ducati Scrambler look. Rounded, classically designed yet extremely modern (i.e. post-heritage) it features a glass parabola and an ultra-modern LED light guide around the rim that acts as a side light. Seat and tank have been carefully designed to give the Ducati Scrambler appealing proportions. A compact bike, the Ducati Scrambler instils confidencefrom the very moment you set eyes on it. It’s been sized to make it accessible to all motorcyclists while the long seat maximises comfort and can also accommodate a passenger comfortably. An oil and air-cooled L-twin two-valve 803 cc engine powers the Ducati Scrambler; it has an 88 mm bore, a 66 mm stroke and has been redesigned to give smooth acceleration throughout the rev range. Lifestyle Moreover, thanks to a vast range of apparel and bike accessories, to be presented in November, the Ducati Scrambler offers a virtually unlimited range of exclusive personalisation and lifestyle options. The Ducati Scrambler name has much in common with the verb to scramble – mixing up, blending, letting the imagination run free, sharing with others. The Ducati Scrambler is the two-wheeled alter ego of those who ride it, a cultural movement in and of itself. It’s free-spirited, positive and anti-conformist, open to encounters with other philosophies and styles. Ducati Scrambler isn’t just a bike, it’s a world. In dealerships at the start of 2015 The Ducati Scrambler will be in Ducati Dealerships starting form the end of January 2015 and the first of the four versions to become available will be the Icon. For further information on the Ducati Scrambler world go tohttp://www.scramblerducati.com or the Scrambler Facebook pagehttps://www.facebook.com/scramblerducati and share the content through #scramblerducati or #scrambleryouare. Read the whole post here.
I like........of the 4 variations, I'd have the classic with wire wheels, conventional rear mudguard and number plate. Just under 9000USD so £7k? should sell well.
Looks a great bike, should hit the price of Sport Classics as well. What's the betting there's a cafe version in the wings for next year.
9K US is currently £5550 but we will get ripped off compared with the yanks again, is that what your saying?
Ohh Interesting, more than the 749 less than my monster... I shall look forward to seeing it in the flesh
At first I was a bit underwhelmed. But I think I'm coming round to liking it. And who knows, it could be a future classic/investment
I like it at a first look. Not sure about the cast wheels for an off roader but not many will be ridden like that. I hope it has a build that allows it to be treated a little rough without costing too much in repairs.
Don't forget to add the VAT to the £5500. Oh the US price is quoted without local state sales taxes, so the OTR price will be higher.
Each to their own and all that, not my cuppa tea and way too bulky to do much scrambling unless in highly accomplished hands. I wish they'd bitten the bullet and gone for a single cylinder
You think that Ducati will price this at £5500 plus VAT making it £6600? Not a hope in hell. Not when the Triumph Scrambler is £7500, and a Harley 883 is £7600.
I expect the 'basic' model to hit the £6999 price tag. This is no premium product, but it just carries the badge of one. With the Monster range getting more powerful, Ducati need to pull in new riders with the lure of less power and friendlier characteristics, which is the plan. If you want to draw people in, you undercut the competition. Just look at the Mt07/09 from Yamaha. So £7k would be about right, but when you've plumbed up the dosh, you'll want some accessories etc etc
