Looks that way, A rebranded and more expensive version of the Roadlok. A member on here was selling them on here at reasonable prices a while back @Billy Big Roy.
Interestingly the Ducati version isn't insurance approved whereas the Roadlok is... or was. Roadlok stopped paying Thatcham their annual 'bribe' so were taken off the list. As the identical (save for the logo) Ducati lock has a different part number it's not recognised.