Is it a Christmas advert: I missed that bit. On the bright side, Easter Eggs have just arrived in our local Co-op!
They are a "thing" apparently. No 2 daughter actually said last night she can't wait for the John Lewis one - she even knew when roughly in Nov they released it last year. Made me feel really quite smug about my motorcycle addiction.
Usually after 11th November even Christmas adverts are starting early Argos wish list circle your favourites like you did when you were a kid hence the advert
‘The definitive Easter dessert, Mary Berry's simnel cake is the perfect bake to share with your family over a long weekend.’ https://www.redonline.co.uk/food/recipes/a501121/mary-berrys-simnel-cake/