I remembered this being mentioned by Claudio in his speech at Eicma in November last year, so just thought I'd look online. Can't seem to find any reference to it on the UK sites but have found this: http://approved.ducati.com/en_ww/ Anyone know whether they're doing it for the UK market?
Yet nothing on any UK site so far. On the Ducati.com site it's listed under the dealers and services tab http://www.ducati.com/index.do