agreed.. and wtf is it with Ducati's letraset font?? When TGP took them over and they starting putting shitty vinyl stickers on the 996 i was appalled..they genuinely look like something a kid has knocked up on a printer at home... i dont mind the plectrum shaped, nondescript shield thingy logo, (preferred the elephant).... but the ducati font?? They'll be marketing suppositories next..."for the arsehole in your life"...
My daughter said she needs a pencil sharpener this morning, so when I saw this I thought - bit of a laugh I'll get her that Ducati one, £3 odd won't break the bank and she is a Ducati fan.............£7.78 postage !!! .
Its ad agencies not marketeers that generate memorable brands. Marketeers are nothing more than sales.
you evil turd Glidd...i can see ur whizzened, toothless smile now as you rub your boney hands in avaricious glee...like the bleedin child catcher. Bill somes it up for me....i just cant argue with the man. Bill Hicks on Marketing - YouTube
fkn hell bradders, did you crawl back from the pub early last night? at least i had the good grace to wait until 2 in the morning! so..ad agencies generate the brands, b..b..but thats not marketing..oh..er..um..and the..um..hold on..so marketing is actually sales...but ad agencies..no wait..ive got this... Sales agencies, dont sell, but the ad agency....no wait, thats wrong...the marketing guys dont advertise, thats the ad agencies, but they dont sell...so the market you know what...fook it. Even if we did know wtf any of this is about, we sure a sh1t dont need any of this crap in our lives....
If you think Ducati branding is bad then checkout KTM's catalogue. Full of pointless tat. Things ordered from the Ducati website come from Italy which is why postage is so horrendous.
Oh! But sadly you do! No company is worth shit without marketing (which is not sales, or just advertising). The failure of the British motor industry was as much a failure of marketing as anything else. Take away marketing and you have no brand. In Ducati's case that means no racing, no WDW, no DRE, no logo, no colour coding, no website, no Ducati Performance bits, no press releases, and no idea what bikes to build for whom. Oh, and no pencil cases. Nah, marketing? It's just sales. Or advertising. But you have to curb corporations' desires to commoditise life as a whole - like having adverts on buses. That's government's job. Leave marketeers to their own devices and they'll just seek to increase profits. It's their job.
i lived next to the hillman factory in linwood, the tradesmen commanded 2or3 times as much wages as yer average tradesmen on the street i suspect that playd a big part along with the unions of the demise of car industry. no amount of marketing would change that.
maybe making shitty cars with square steering wheels had something to do with it too...hype and hyperbole just stalled the inevitable..anyway, as far as branding is concerned (whatever that means), it starts with a product, then a punter..the best advertising is word of mouth. how did we possibly get along before all this bullshit i wonder?
no - the failure of the british car industry was because they were uninnovative rust buckets and frankly shit
