13,450 motorcycles delivered to passionate customers worldwide during the first three months of 2022, up by 5% compared to 2021 Italy is again the leading market for Ducati with 2,544 motorcycles The results obtained were penalized by a strong discontinuity in supplies, a situation that could continue over the course of the season Borgo Panigale (Bologna, Italy), 14 April 2022 - The first quarter of 2022 ends with another record for Ducati, which announced in March that it closed 2021 with its best ever result in terms of deliveries, revenues and operating profit. A total of 13,450 motorcycles were delivered to passionate customers around the world from January to March, with further growth of 5% compared to the same period in 2021 and 40% compared to 2020. Francesco Milicia, VP Global Sales and After Sales Ducati: "Ducati's order portfolio at the end of the quarter is up by 83% over the same period of 2021, demonstrating the success that the recently presented range is already having with customers. The figures achieved by Ducati during the first three months of the year, while setting a new record, are the result of a strong demand for a product that has to deal with extraordinary difficulty in the world of supplies, especially for all motorcycle components equipped with semiconductors. Delays in supply chains are unfortunately affecting our ability to deliver bikes on schedule, and we apologize to our passionate customers for this. We can guarantee that the company is making every effort to reduce this inconvenience." In the first quarter of 2022, Italy regained the place of main market for Ducati with 2,544 motorcycles delivered (+8%), followed by Germany with 1,382 units (+9%). Significant growth is recorded in France , which with 1,153 motorcycles delivered achieves +29% over the same period in 2021. Good performances also in the United Kingdom, +46% with 860 motorcycles, and Brazil, which with 241 motorcycles delivered grows by +21%. The Multistrada V4 remains the most popular model among Ducatisti with 2,456 motorcycles delivered, followed by Monster (1,868) and the Ducati Scrambler 800 family (1,557).
One of the reasons is because they are diluting the brand, like having a Mcdonalds on every street corner they are letting anyone have a franchise, and the bubble will burst at some stage. They are very much in the honeymoon period this type of approach, I really hope they retain the core value of the brand though.
With the look of the latest Monster... not sure... seem to be going more main stream... could be any Jap bike at first glance...
This reminds me of Tesco, every year the figures improved fantastically .. Until they got audited & discovered they had grossly overvalued assets. To me Ducati is about bespoke bikes, built from parts bin left overs, not built in Germanic staff car producing sterile environments.
