53,183 motorcycles delivered, € 716 million in turnover and € 52 million in operating profit, equal to 7.2% of operating margin Historical record for turnover per bike, indicating the upward shift of the range Panigale and Multistrada the cornerstones of economic input Borgo Panigale (Bologna) / Ingolstadt 19 March 2020 - Ducati closes 2019 positively, consolidating the growth that has characterized the last years of the Italian motorcycle manufacturer. 53,183 (2018: 53,004) bikes were delivered to customers all over the world, a result that allowed sales to remain above 50,000 units for the fifth consecutive year, confirming the positive signs of the market which, in the above 500 cc segment, recorded a global growth of 1.4%. The turnover, at the end of 2019, reached € 716 million (2018: € 699 million) with growth of 2.4%, an operating profit of € 52 million (2018: € 49 million) and an operating margin of 7.2%, against 7% reached by the Borgo Panigale manufacturer last year. Particularly significant is the turnover per bike figure, which with about € 13,500 / motorcycle represents the highest value in the history of the company, clearly indicating the evolutionary trend of the range of products offered towards the highest and premium part of the market, fully consistent with the founding values of the brand “Style, Sophistication, Performance. Trust". The Panigale and Multistrada have been instrumental in achieving this result. The Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%, while with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003. Today Ducati Motor Holding has a total of 1,655 employees. The sales network of the Borgo Panigale motorcycle manufacturer includes 720 dealers and service points in over 90 countries.
The Panigale was the best-selling super sports bike in the world for the second consecutive year, with a market share of 25%, while with the addition of the 950 S and the renewed 1260 Enduro to the range, the Multistrada family recorded the highest value of motorcycles sold since entering the market in 2003. This is an outstanding result, when you consider the German, Austrian and Japanese competition.
IMHO and (I have seen them and written them) this is a masterpiece statement covering very poor figures. No "real term" growth when others have had that.
The turnover per bike figure is nonsense really as they sold quite a few V4Rs last year which would up that figure considerably but cover the fact the margin in the majority of bikes sold had actually fallen.
Ducati don't really have to publish results anyway, but it is good to understand their figures when splashing £10k+ on their products.
53,183 bikes turnover € 716 million operating profit of € 52 million = £997 operating profit on each machine
The operating margin on a V4R must be around the 50% mark at least I would have thought. They sell base V4 at 20k and I bet there is still a fair profit in there.
The main thing is they are making a profit, 7% is not great but it is not bad either in the manufacturing sector. One of our customers targets 3-6% for a year in manufacturing. Lets hope the current climate changes quickly and the impact to them is minimal.
5% was always considered a good return on a volume business, top line vanity bottom line sanity was the adage. Does not leave a lot for future investment. Europe as a whole has massive labour and social costs, something the Far East does not factor into its business plans.
