N Irelands New Bike Safety Advert.

The Essentials: Tributes to Torry teenager Ellis Robb

 

I fall into the direct access category. I hope that I'm sensible and safe. I hope I have carried the lessons learned through.

 

Give them a bell.

 

That was a very powerful advert and really hope it's shown throughout the UK.

Here's an alternative approach aimed at the rider:

 

I think that's a couple of years old now. Some of car ones here are quite graphic, cars rolling down roads etc. Do they work?