https://www.motogp.com/en/news/2026...s-exclusive-global-sponsorship-agency/1074750. This heatwave is exacerbating my propensity towards cynicism. Andy
Did you see any facts there? What a load of corporate-bullshit crap! Let's hope we have a clear view of how to watch before renewing subscriptions to HBO, TNT, etc...
The article has no impact on Media Rights, the agreement is to get CAA to deliver more and more lucrative brand partnerships and brand opportunities, there has been nothing to suggest they have been retained for any forms of media rights negotiations.
It won’t be many years before the American owners are deciding who rides which bike to ensure viewing figures keep growing and money keeps pouring in.
A real word salad article of back slapping themselves. All for the corporate bank account. Same in football, olympics, F1, sailing. Soon all our bikes will come with adverts painted on the tank!
I just hope it doesn't descend into the corporate rabbit-hole (if it hasn't already) where other high profile sports are suffocated by the all conquering need to leach whatever they can out of the spectacle, just to satisfy their shareholders and generally at the expense of the average fan, whose entry fee at any given circuit and secondary marketing will inevitably creep up towards the ludicrous levels seen in Formula Yawn. £25 for a baquette anyone?
